Targeted Lead Generation – Facebook Tracking Pixel Installation
Data, schmata. It’s all the same, right? Wrong. Targeted data (the good stuff) is so much better than outdated, inaccurate data (the bad stuff). Good data lets you prioritize customers, improve engagement and boost revenue in one fell swoop. It’s pretty awesome. At least, we like to think so.
Forget what you’ve been told. Not all data is good data. In fact, most of it is erroneous and misleading. When you have good data, though, utilize targeted lead generation, you can create a lifetime value audience, increase conversions and lower costs-per-lead (CPL) and costs-per-sale (CPS).
You can also create a lookalike audience based on specific conversion events. In short, you will be able to reach new consumers: people interested in your products and services because they share similar characteristics with your existing customers. These custom audiences can boost conversions and reduce CPL and CPS.
Remarketing your audience with pixel tracking also converts customers who have fallen out of your sales funnel, become disengaged or taken their business elsewhere. So, you can basically start over and use to targeted lead generation to engage all of those customers you’ve lost along the way.
Adding tracking pixels to your site is like shooting fish in a barrel. But you don’t need fish. Or a barrel.
We can install pixels from Facebook, Google or Pinterest (or all three!) on your site. The result? You get more valuable data about customers, so you can tweak your future marketing campaigns. Yes, it’s that simple.