Data, schmata. It’s all the same, right? Wrong. Targeted data (the good stuff) is so much better than outdated, inaccurate data (the bad stuff). Good data lets you prioritize customers, improve engagement and boost revenue in one fell swoop. It’s pretty awesome. At least, we like to think so.
Forget what you’ve been told. Not all data is good data. In fact, most of it is erroneous and misleading. When you have good data, though, utilize targeted lead generation, you can create a lifetime value audience, increase conversions and lower costs-per-lead (CPL) and costs-per-sale (CPS).
So how do you get good data and use it for targeted lead generation then? Pixel tracking, that’s how. Facebook uses it. Snapchat uses it. Now you can use it, too. This technology tracks customer’s actions when they browse your website. As a result, you can better engage with these users and target them with marketing campaigns based on their behaviors. Sounds good, right?
You can also create a lookalike audience based on specific conversion events. In short, you will be able to reach new consumers: people interested in your products and services because they share similar characteristics with your existing customers. These custom audiences can boost conversions and reduce CPL and CPS.
Remarketing your audience with pixel tracking also converts customers who have fallen out of your sales funnel, become disengaged or taken their business elsewhere. So, you can basically start over and use to targeted lead generation to engage all of those customers you’ve lost along the way.
Adding tracking pixels to your site is like shooting fish in a barrel. But you don’t need fish. Or a barrel. Nope, we do all the hard work for you. We focus on:
- Facebook remarketing and Facebook custom audiences
- Google remarketing
- Pinterest remarketing
We can install pixels from Facebook, Google or Pinterest (or all three!) on your site. The result? You get more valuable data about customers, so you can tweak your future marketing campaigns. Yes, it’s that simple.
Let us introduce ourselves properly. Here at Digital Marketing Web Design, we create custom audiences for advertising with pixel tracking technology, Facebook retargeting, Google retargeting and Pinterest retargeting.
Want to join our digital marketing revolution? Come on board! It could be the best thing you do for your business this year.
Leverage Google, Facebook, and Pinterest To Your Advantage!
We Can Help You Create The Perfect Buyer Profile For Your Website and Utilize Targeted Lead Generation!
Have us transform your customer datasheet and turn it into a custom audience for remarketing advertising or have us take an old customer datasheet and turn it into a look-a-like audience that behaves and purchases similar to your EXISTING customers! 1 Data Sheet Per 1 Quantity.