Login to your Facebook advertising account and click the green “Create” button in the ads manager dashboard.
Select the campaign goal you want to achieve and track. Usually it would be leads or purchases. However in this case, we are selecting “Catalog Sales” since we have already created a catalog, this is the easiest and most effective way to remarket to audiences.
Select your product catalog, navigate forward and select your “Ad Set”.
Make sure your product set is correct.
Under the “Audience” tab, Select “Create New” and “Use info from your pixel or app to create a retargeting audience.”
Select “Added to Cart, But Not Purchased”.
Enter 3 Days.
Why are we targeting 3 day cart adds? The reason is that these individuals have added the offer to their cart, but have not converted. Whether they were interrupted, ran into an obstacle, or otherwise, these individuals are ready to buy!
Click the blue text labeled “Show Advanced Options”.
Click the blue text labeled “Exclude”
We are going to exclude specific audiences just like we did for the Prospect Facebook Ads Campaign.
Exclude any previous customers, LTV value list, or purchasers as well as any leads.
Your customers who have already purchased from you, will receive a more personalized ad messaging campaign through an Existing Customers Facebook Ads Campaign.
If you do not want to exclude leads, that is fine, however for best results you are going to want to create a separate campaign targeting them as well.
After you have excluded purchasing customers and leads, set the location you want to target.
Then select the age range you want to target.
Next, Select the Gender and Language.
You can skip the detailed targeting since we are already using highly targeted audiences.
Leave the placement to “Automatic Placements”.
Optimize for “Conversion Events”.
The Event Type should be “Purchase”.
Set your conversion window and bid strategy.
Navigate forward to begin editing your ad.
Facebook will dynamically show your product ads to your remarketing audience. Some fields will be pre-filled with data, you can add to it or leave it as is.
In the text area, enter your ad copy. (Remember to take time to think how to write an emotionally compelling ad). Remember, they added an item to cart, but did not purchase. Whether it was from an interruption or something else, take the opportunity to write a personalized message urging them to finish checking out.
Select “Add a card to the end with your profile picture”.
Enter in your See More URL. This should be your optimized landing page.
Set your call to action button, in this case, we recommend “Shop Now”.
Click “Show Advanced Options”.
Copy and paste the below text into your URL parameters to easily track your campaign in your Google Analytics account.
Make sure your Facebook pixel is turned on and click the green “Confirm” button.
Congratulations you have created your first highly targeted dynamic remarketing Facebook advertising campaign!
Be sure to create another campaign just like this, but targeting 30 day add to carts and excluding 3 day add to carts as well as the other exclusions.