B2B Leads

Create-A-campaign

Login to your Adwords account, and click “Campaigns”.

Then click the blue “+” button and select Create a new campaign.

Select-Campaign-Type

Select “Search”.

Select-Create-A-Campaign-without-a-goal

Select “Create a campaign without a goal”.

Click “Continue”

Decide whether or not you want to include Google search partners in your Ad. For this example, we are targeting only users of Google and we are not adding the display network.

Campaign-Creation-Overview-1

Select your specific locations you want to target.

Campaign-Creation-Overview-2

Set your specific language, in most cases the default selection is sufficient.

Enter your daily budget and select your ideal bidding strategy. In most cases, we want to maximize conversions, the end result of any campaign should be more sales.

Campaign-Creation-Overview-3

Set your start and end dates.

Now, select any custom audiences you want to specifically target.

Creating my extensions

Each extension you add will make your ad larger and more attractive. There is a reason why they are there, be sure to maximize your use of them.

Sitelink-Extension

Add your sitelink extensions, if you have not created any now is the time to do so. Make sure they are specific for this campaign.

Callout-Extension

Next, add your callout extensions, if you have not added any, be sure to do so now. Make sure they are relevant to your campaign.

After that, add your call extensions to your campaign.

Structured-Snippets

Then you can add your structured snippets to your campaign.

App-Extensions

If you have a mobile app and want to get downloads for that, add your app extension in.

Message-Extensions

A very powerful feature is the message extension, it can be used to text message pre-filled messages to your lead line.

Location-Extenions

Do you have a specific location for people to purchase your offer? Add a location extension to further increase your ad size.

Promotion-Extensions

Are you offering a time-specific promotion? Add a promotion extension to increase conversions!

Price-Extensions

Utilize the price extension to show users pricing for your offer.

Ad rotation, location options, and other settings

Ad Rotation, Schedule, and Location Options

Now you select your Ad rotation, in most cases leave it default.

If you have certain days and times you would like to show your ads, you enter that into the Ad schedule area.

Use the location options to further narrow your geo-targeting.

Options-and-Dynamic-Ads-Save-and-Continue

If you have custom URL parameters you would like to track, such as the campaign name delivering traffic through your analytics, then enter them into the Campaign URL options area.

For this example, we are not going to add dynamic search ads.

Click save and continue.

Creating my first search ad groups

Your first ad group will be the exact match ad group for your primary converting keyword(s). Make sure each ad group contains keywords that are relevant to that specific product or service. They need to be tightly grouped for best results.

Exact-Match-Ad-Group

Enter your [keyword] into the exact match ad group and select create another ad group.

Phrase-Match-Ad-Group

Enter your “keyword” into the phrase match ad group and select create another ad group.

Broad-Match-Ad-Group

Enter your keyword into the broad match ad group.

Now review each ad group. Before clicking save and continue.

The exact match keyword(s) should look like this [example].

The phrase match keywords should look like this “example”.

The broad match keyword should be entered normally like this example.

Creating my first ad

After you click save and continue, it is time to create your ad.

Click create ad in your first ad group.

Click-Create-Ad

Think of how you can write an emotional ad that will trigger thought and provoke action.

Enter your final URL, this is the landing page where the user ends up after clicking your ad.

Create your primary headline and secondary headline.

Enter in your display path if you want it to be different than the final URL.

Next, enter in the description for your ad. This is what people will see after the headline and display URL.

If you have additional parameters to append to the URL, select ad URL options and add them accordingly.

After you are done, you can see a live preview of your ad and decide if it will resonate with your audience. Once you are satisfied, click done and create the next ad copy for testing or move onto the next ad group, until all of them have adequate ads for testing.

Click save and continue. View your ad summary and continue to your campaign.

Adding negative keywords to your ad groups

Ad-Group-Keyword-Overview

Once at your campaign, select the broad match ad group.

Click “Keywords”.

Select the negative keywords tab.

Click the blue “+” icon.

Negative-Keywords

Make sure the negative keywords are being added to the correct ad group, in this case the broad match ad group is selected.

Enter in the exact match keyword(s) into the negative keywords list. It should look like this [example]. You can also add any other terms that you think are not relevant to your campaign.

Click save.

Select the phrase match ad group.

Click “Keywords”.

Select the negative keywords tab.

Click the blue “+” icon.

Make sure the negative keywords are being added to the correct ad group, in this case the phrase match ad group is selected.

Enter in the exact match keyword(s) into the negative keywords list. It should look like this [example]. You can also add any other terms that you think are not relevant to your campaign.

Click save.

Congratulations, you have just successfully launched your first paid search advertising campaign!

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