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7 Steps to Crafting a Social Media Strategy

7 Steps to Crafting a Social Media Strategy

The world of social media is always changing.


Shifting user behaviors, new platforms, and new feature sets lead to an ever-changing landscape that can be hard to navigate.


For these reasons and more, it’s critical that you have a thoughtful social media strategy that defines your approach to this powerful marketing tool.


But how do you create a social media strategy?


If you’re ready to up your social game, follow these 7 steps to set yourself up for success.

1. Define Your Goals

Step 1 Define Your Goals

Just like with any marketing strategy, the first thing you need to do is identify your objectives. What are you trying to accomplish on social media?


These goals can include:


  • Earn new leads
  • Provide customer service
  • Collect customer feedback
  • Increase e-commerce sales
  • Build brand awareness
  • Distribute content
  • Drive web traffic
  • Grow revenue
  • Engage with customers


Whatever your goals are, document them as the first step in your social media plan.

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