How Do You Create a Marketing Web Design?
When thinking about digital marketing web design, one of the things that you will need to think about is the type of people you want to target. Do you want to be talking to the type of audience that you are interested in or do you want to target the everyone else crowd? Before we get started in this section, Id like to explain what a marketer is and why you need to target one.
The first part of the definition of the term marketer is a definition that is used by corporate America. For those that are unfamiliar with the term, the individual is the person that is in charge of having an idea and turning it into a business. So its the person that sets up a plan for marketing, advertising, and getting the word out. Its a well known word and is usually abbreviated as Marketer.
So, for the purposes of this article, we are going to focus on the marketer and his/her needs. Specifically, the digital marketing web design that you design is to help your target market to communicate with you.
A marketer needs to know exactly what they want and need. This is a very important piece of the entire process. If you can get the job done right, you are much more likely to have your marketer come back time again.
What is a marketer looking for? The following are a few things that are generally looked for in a marketer: they are looking for some way to explain themselves and what they do. They want to have an excellent title and description on their web site.
If you use flash, they want to see a short video describing what your product or service is and why its better than the competition. They want an excellent presentation that has some information packed into it. If you dont use a search engine optimization technique (SEO), they want to know about your back links, site ranking, keywords and keyword phrases.
If you have a companys website and have a beautiful design, they are looking for a competitor to copy. With no competition, they cant make any money, right? They want something that is very similar but they want it to be successful.
If you have a wonderful image and a short description, they want to be sure that their video and audio track are going to come across as true and credible. A site owner wants to know that their companys product or service is something that the marketer is going to like and purchase.
This is one of the biggest problems that marketers encounter when they are dealing with a marketer. They never come across as authentic. The reason for this is that they are not creative and they do not realize that its going to take them some time to convince the marketer that they are the best.
So, what is your marketing web design is going to look like? You dont want to have all your site text on the same page. Instead, you want to have a well written headline and several smaller paragraphs in your message box, each about what your company does and why they are better than the competition.
There are many different things you can accomplish. The key is to put it all together so you can create a truly professional looking and convincing website that gives the marketer exactly what they want.