Why Do I Get Online When My Site is Not In-Conversational?
In an increasingly competitive business environment, poorly designed websites often represent a major source of failures for businesses. The first mistake is the assumption that poor website design means poor service. If the website is poorly designed, the company knows its losing customers to competitors, not receiving them as repeat customers.
Poorly designed websites are like a cancer, and they spread quickly, especially when the owners consider it a cost of doing business. Thats a false premise because it equates poor web design with poor service. A well designed website will do much more than your competitors.
With a good website, the majority of the time, you will receive positive customer responses and in most cases, youll be winning customer traffic at a rate far higher than your competitors. The best way to attract customers is through a well-designed website that is conversational and interactive.
With such a website, you can be sure that a search engine will perform well. In fact, the key to successfully designing a website for your business is the ability to build a quality, responsive and search engine friendly site that is visually appealing. This includes basic HTML coding, building a responsive site that will display well on all mobile devices as well as desktop computers.
With a search engine friendly website, you can create a virtual wall of customer testimonials, reviews and recommendations that will attract new customers quickly. More importantly, these visitors can link their experiences to your existing business and relationships. The result will be more sales and better customer service.
Website designers who do not realize this principle simply dont understand the purpose of a website. In the wrong hands, they can literally become one of the largest reasons for lost business. Web design is not about designing something that looks good. A poorly designed website has no more value than a poorly designed penor a poorly designed computer.
In order to create effective search engine friendly websites, business owners need to understand that having a website is not about looking good. Instead, they should think about having a website that will cause the visitor to know what they want, why they want it and what they are going to get when they do something.
Once the website is created, however, the next step is to conduct a thorough and research and think about the market. It is not enough to create a website based on the marketing literature and then put a couple of ads on it. You have to make sure that the site reflects the market you are targeting and is relevant to your industry.
Your website also needs to reflect your brand. Your website represents your business, and the most effective way to do that is to have a website that is consistent with your brand.
It is important that you have the right look for your site, otherwise your visitors will see only your logo and your company name. This is a small and sometimes cosmetic problem, but it does cause visitors to leave the site.
Since so many people are leaving poorly designed sites, it is important that your website has a quality appearance. If the look of your website is inconsistent, the visitor will feel you are less interested in communicating with them, making the effort you may have invested into the site an investment wasted. There are many things you can do to ensure your website is user friendly.