Online Video Killed the TV Star: The Power of Video Creation
Remember that song from the ’80s? Video Killed the Radio Star? Well, online video just killed the TV star. And it probably hurt — a lot. The year 2017 was when digital ad spend overtook TV spend for the first time ever. While global digital marketing budgets swelled to $209 billion, TV ad budgets totaled just $178 billion [1]. Impressive, right? And now, marketers spend more on digital advertising than another marketing medium. Who would have thought it 10 years ago?
If you own a business and want to get your message out there, choose digital over TV. You reach more people, and you’re free from the constraints of local TV networks. Here are five reasons why online video will benefit your brand.
1. Generate More Leads
Video creation lets you target prospects and move customers through your sales funnel. It’s one of the most powerful marketing methods in the universe! How-to guides, demo videos, commercials — all of these videos generate leads and maximize profit. Fifty-five percent of consumers watch online videos every single day and, by the end of next year, global consumer video traffic will make up 80 percent of all internet traffic [2]. That’s a lot of video! When it comes to lead generation, there’s no medium that’s as effective as online video.
2. Increase Exposure
With video creation, you can increase the exposure of your brand to a potential global audience of millions. Yep, millions. Share your content on platforms like YouTube, Facebook and Twitter — these websites have nearly 4 billion users combined [3] — and reach high-value customers interested in your products and services. Research shows that video creation achieves a 54 percent increase in brand awareness, making it the perfect marketing medium for your business [4].
3. Improve SEO
Google now takes into account videos when it determines its search results. Creating good quality videos that engage your customers could result in a huge jump on search engine results pages. Want to increase your search rankings even further? Include useful meta descriptions, tags and a killer title for your video — these simple SEO hacks will boost your position on Google. Soon, you’ll be an SEO superstar. Just don’t forget to keep your feet on the ground!
4. Engage With Your Existing Customers
Consumers love watching videos. You probably do, too. Incorporating visual content into your website will help you keep visitors on your pages for longer and boost engagement with your existing customers. Research shows that one minute of video is just as effective as 1.8 million words of text, while 44 percent of customers view online videos when they search for local products and services [5]. If you struggle to engage your existing customers, online video could prove lucrative.
5. Reduce Bounce Rates
If you have videos on your website, customers tend to stick around for much longer. This reduces your bounce rate — the number of people who hit the “back” button on their browser and visit another site. Research shows that videos reduce bounce rates, on average, by 34 percent [6]. As customers will spend more time on your site, they are more likely to head over to your product pages and make a purchase. Result!
Video marketing enhances sales, leads, exposure and SEO. A digital marketing company, however, will take your marketing success to the next level. Here at Digital Marketing Web Design, we create video content that provides you with a massive return on your investment. Our HDTV-quality videos for YouTube, Dailymotion, Vimeo and social media networks like Facebook are clear, concise and captivating, and they help you reach untapped audiences.
You don’t need to be Steven Spielberg to make a visual masterpiece. You can create your first video right now and see powerful results. Just tell us how long you want to video to be below, and we’ll do the rest!