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“This is an ultimate reference guide to SEO! Not a lot of generalities like other books on SEO. There’s specific, actionable advice to help market your business. It covers SEO marketing, from core concepts you need to understand, to the exact steps for optimizing your website, to link building, social media and analytics. There’s a great chapter on pay-per-click advertising as well, so you have everything you need to start marketing your business. Essential reading for anyone in business or marketing.” -Tomas Kelvin

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