How To Setup A Google Ads Display Campaign
[et_pb_aio_extended icon_alignment="left" _builder_version="3.11.1"] Login to your Adwords account, and click “Campaigns”. Then click the blue “+” button and select Create a new campaign. Select “Display”. Select “Create a campaign without a goal”. Select “Standard...
How To Setup A Google Ads Search Campaign
[et_pb_aio_extended icon_alignment="left" _builder_version="3.11.1"] Login to your Adwords account, and click “Campaigns”. Then click the blue “+” button and select Create a new campaign. Select “Search”. Select “Create a campaign without a goal”. Click “Continue”...
How To Create Custom Conversions in Google Ads
[et_pb_aio_extended icon_alignment="left" _builder_version="3.14"]Login to your Adwords account. Note: You must have an active Google Adwords account to utilize paid search advertising and display advertising. Display Advertising allows you to reach your audience...
How To Set Up Your Google Ads Remarketing Tag
[et_pb_aio_extended icon_alignment="left" _builder_version="3.11.1"]Login to your Adwords account. Click the tools icon. Under Shared Library, select “Audience Manager” Click Set up remarketing. Copy and paste the code before the closing of your </body> tag. If...
Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing
With social media giants like Facebook, Instagram and Pinterest taking over, many digital marketers wonder if it's even worth spending their time and energy on Twitter. While it's true that Twitter isn't among the top performing social media sites in terms of ROI,...
Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing
Pinterest has really carved out a unique position among the social media giants. The visually driven social media site has seen constant big jumps in their revenue and recently received a valuation of $12.3 billion valuation in 2017. Despite the company's immense...
Getting Started With Content Marketing – Content Marketing 101
[et_pb_aio_extended icon_alignment="left" _builder_version="4.4.2" hover_enabled="0"]Content marketing is an essential component of an online marketing plan to attract, engage, and convert consumers. Referring to all tangible media created and owned - visual,...
How To Maximize Your Social Media Marketing Success
[et_pb_aio_extended icon_alignment="left" _builder_version="4.4.2" hover_enabled="0"]Social media marketing (SMM) expands your reach by spreading the word about you, your mission, and your product. It is not as simple as just creating social media profiles and...
Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics
Facebook advertising and marketing is one of the most effective ways for businesses to reach their target audience. While many small and local businesses are seeing great results from their Facebook campaigns, they aren't maximizing the ROI of their campaigns. Very...